About Cupped

Britain is full of brilliant small-batch coffee roasters — people who source thoughtfully, roast with care and pour everything into a bag of beans. The hard part isn’t the coffee. It’s being found. Cupped exists to fix that: a single place where curious drinkers can discover roasters they’d never have stumbled across, and where those roasters get a storefront, subscriptions and payments without building it all themselves.

What we believe

We think the best coffee comes from people who treat roasting as a craft, not a commodity. We’d rather help you find a roaster two towns over than push the cheapest bag on the shelf. Every roaster on Cupped is an independent business setting their own prices, writing their own descriptions and shipping their own coffee — we just make the discovery, ordering and payment effortless.

How Cupped works

• Discover — browse by roaster, flavour or brew style, or take our quick coffee quiz for a recommendation.
• Order — buy directly from the roaster through one simple, secure checkout.
• Subscribe — join a roaster’s Coffee Club to get your favourites delivered on a schedule that suits you.

Supporting independents

We compete on incremental demand, not on squeezing roasters. Cupped is designed to send roasters new customers they wouldn’t otherwise reach, on fair terms, while keeping the relationship — and the brand — theirs.

We’re proud to host 4 independent roasters on the marketplace today, with more joining all the time.

Roast coffee? Join us

If you run a roastery and want to reach more drinkers, we’d love to hear from you. Take a look at selling on Cupped, or get in touch via our contact page.